Opening an account
Head to Boylesports’ site and just click on the big green button that says Sign Up, next to the smiling face of former Everton and Ireland international Kevin Kilbane.
All the details that need filling in are standard stuff. If you want to set yourself limits, just remember to set the amount, although of course you can do that at any stage after your account is open.
You can get up to 25 GBP/Euros in free bets when you sign up, although the way it’s done is admittedly a little sneaky.
You start by getting a 5 GBP free bet when you deposit and wager 10 GBP/Euros at odds of at least 1.5.
You can then get an additional 4 free bets, each to the value of 5 GBP/Euros for every series of three additional bets you place. So for example, if you placed 3 x 5 GBP/Euros bets, you’d then get a 5 GBP/Euro bet. And if you did this four times in total then you’d be able to claim the full 20 GBP/Euros in free bets to go with the original free bet. Read the full explanation of how it all works by going to their promotions page and then clicking on the terms and conditions of the promo at the top.
It’s all slightly complicated and when all is said and done you need to place at least 13 bets and wager at least 50 GBP/Euros just to get those 25 GBP/Euros in free bets. By today’s standards, that’s by no means a great offer and in an ever-increasingly competitive marketplace, you’d expect a big-name bookie to be a little more generous when it comes to a welcome offer.
Other Boylesports promos
This is an offer that just about everyone seems to be running these days and it’s a nice little bonus (no pun intended) but nothing special, although in the case of Boylesports they have at least made sure that it extends to all sports rather than football to give you more options.
So you have to place an acca between 5 and 20 GBP/Euros on a 5-way acca and if just one of your legs loses (all legs must be at odds of 1.5 or greater) your bet will be refunded.
Best Price Guaranteed (Horses)
Another ubiquitous offer that Boylesports are doing is this one. Bet early doors on a horse and if the SP is bigger than what you backed it at, you’ll get the SP odds.
They do also offer small stakes bets on selected football matches when you place a 5 GBP/Euros first goalscorer and correct score bet for you to place on a scorecast. Again, nothing to write home about but if you were going to place those bets anyway, you might as well make use of the free bet.
Their Sportsbook product is a solid one, covering just about any sport you can think of, from Speedway to volleyball to hurling and Rugby League.
Football-wise, they offer you the chance to bet on endless markets including goalscorers, numbers of goals and handicaps, though those punters who enjoy betting son such things as the number of cards and corners will be disappointed to find that these aren’t offered, which is strange, because most of the biggest bookies tend to offer these. But maybe that’s just splitting hairs because everything else is there and all in all the site is quite well organized.
At the bottom of the betting markets you can see where the two teams are placed in the league plus some top-line head-to-head results, useful for those who like to use some basic stats before putting their money down. Another thing they do is display their biggest in-play matches just to the right of the pre-match markets.
If you have a look at a site like Oddschecker, which compares the prices being offered by the Top 30 or so bookies, you’ll see that they’re rarely top price on anything. But then again, it’s not like they’re shorter than the average either. In other words, they’re not the best place for betting value but you’re not going to be ripped off with their prices, either.
Boylesports are very rarely best price on any betting markets.
Methods for depositing into your Boylesports account include VISA, Mastercard, Maestro, Paypal, Skrill, Neteller, Paysafe, Euteller, Instadebit and giropay so you certainly have plenty of choice.
Unfortunately, customer experience isn’t always the best with Boylesports.
Withdrawals can take an eternity (which admittedly isn’t something that they’re the only ones guilty of) and that’s something that will always frustrate customers who can point out that it doesn’t take an eternity when you’re depositing, placing bets and losing money but does…when you start winning and want to collect what’s rightfully yours!
There also seem to be a lot of cases where customers get their accounts closed or severely restricted. Yes, this happens with other companies as well and it’s a shame but it’s a little bit much when customers get accounts restricted merely on the back of horses they backed shortening in price; not only when they go on to win.
In such a competitive business, Boylesports need to up their game a little here because customers will quickly get fed up and share their bad experiences. The betting industry is after all about taking a gamble and both with their odds and their policies on winning customers, they don’t seem prepared to take any risks at all.
Unsurprisingly given he’s their big-name Ambassador, most of their blog is left to the thoughts of Kevin Kilbane. There’s nothing wrong with what he has to say but then again there’s nothing remarkable either and it just reads like a newspaper column by just about any other ex-footballer. There are also some articles from Robbie Power, the National Hunt jockey. All in all, it’s a million miles away from what the likes of Betfair, Paddypower or Unibet have done with their blogs.
It’s very hard to make a case for having an account with Boylesports over someone else from amongst the big bookies so…we won’t. The Welcome Offer is unnecessarily complicated, the odds are nothing special, there’s nothing particularly inspiring about the markets they offer and their restrictions on winning customers are excessive. If you want to have lots of accounts then you might as well have one with them too but they can’t be seen as your first port of call.