William Hill

Welcome offer

William Hill welcome you on board with a decent offer of 30 GBP/Euros in free bets when you sign up. To get it all you need to do is place a first bet (qualifying bet) of at least 10 GBP/Euros. The qualifying bet must be at odds of at least 1.5 and if you choose to place your qualifying bet as an each-way bet, you need to ensure that it’s for a total of at least 20 GBP/Euros because the terms state that the single part of the bet must be for at least that amount.

As ever, read the full terms and conditions but here’s a quick summary of the most important aspects:

  • You’ll be awarded 3x 10 BP/Euros free bets.
  • You need to enter the promo code C30 when you open your account.
  • Only residents in UK, Republic of Ireland, Jersey, Guernsey, Isle of Man can claim the welcome offer.
  • Avoid using Skrill, Skrill 1-Tap, Neteller, Moneybookers, Envoy or PaySafe when making your initial deposit as you won’t be able to claim the offer if you do.

Other William Hill offers

1st tryscorer scores second instead

One for the Rugby League fans, who admittedly isn’t everyone, but not a bad offer at all. Just put your money down on a player to score the first try of the game and if he doesn’t manage that but scores the second instead, you’ll get the stake refunded as a free bet up to 50 GBP/euros.

15% free bet bonus if there are 55 or more points in the game

Strange how they offer these promos on slightly obscure sports but NFL fans will be happy. Place a bet on the money line or match spread markets and if there are 55 or more points in the game, you’ll get an extra 15% bonus on your win, up to 50 GBP/Euros.

Best of the rest

We won’t explain all of these because there’s nothing particularly novel about them – most other major bookies offer all of them- but they have a Cash Out option, ‘insurance’ on your accas where if one of your legs lets you down in 5-folds your money is refunded and enhanced odds on selected markets every day. Not that there’s anything wrong with any of them just because other firms are running them; you might as well take advantage of them.

William Hill app

Android App

We have a huge amount of time for betting companies who go to the trouble of explaining exactly how to get hold of their apps. Not only is an App a vital part of betting these days and therefore it’s useful for them to explain it all but more to the point, it saves us doing it!

Their explanation is very clear and outlines everything so just head to their page and follow the instructions.

iOS App

As ever, getting hold of the Apple version is easier. So just head to this page and click on the Free Download button.

Sportsbook Review

As you’d expect from one Britain’s oldest bookmakers, they have a very solid Sportsbook covering every sport you’d want to bet on.

Even by today’s modern day standards, they offer an obscene amount of different betting options on high profile football matches although that does of course include a few selections that you’d have to be a bit loony to bet on. There’s not a huge amount of point offering a market on Liverpool beating Manchester City 7-0, is there?

But they have all the markets you’d want and that includes enhanced odds on certain markets and the current trend of offering bets that are sort of accas within a football match. For example, that a game will have over two goals, over three cards and over 10 corners in it. Always fun, especially if you’re going to watch the game on TV. For those of us who love to bet on endless selections involving cards and corners, there’s loads of that plus other options to bet on stats within a match to do with possession and so on. Trendy, eh?

Their other sports are good too and all in all the site is well organized with everything easy to find, plus the additional option of requesting odds that aren’t automatically available.


The way online betting is going these days, very often everyone is laying selections at almost identical odds but at least William Hill aren’t any worse than the rest. Some bookies go big on pointless offers at the expense of offering decent odds and Hills aren’t guilty of that.

Deposit methods

Choose from any of these to make a deposit, just remembering that you shouldn’t use some of them to make your first deposit or else you’ll miss out on the welcome bonus.
william hill payment options

Customer Service

One of these days betting companies will realise that in the long term the best way to keep customers happy is to be fair with how they go about processing withdrawals, in addition of course to giving them a good all-round customer experience. If customers get their money with the same ease that they deposit it, they’ll stick around for longer and everyone’s a winner. Sadly, that day hasn’t come yet.

William Hill are admittedly no worse than the average betting company when it comes to complicated and contrived KYC checks before allowing withdrawals and there are worse ones than them but they’d get an even better review than they’re about to if they were a little better than the average.

Product Features

You can look forward to livestreaming of Irish and UK racing, greyhounds and football from miscellaneous football leagues plus a few additional sports. You can also tune into horseracing and greyhound radio feeds plus listen to podcasts and watch videos so plenty of little extras to look forward to.

All in all, William Hill have done a good job of making the transition from high street bookie to online bookie pretty well, offering loads of markets, making the site simple and easy to use and having lots of extra features to make theirs a very competitive product compared to what else is out there. They’re one of the more highly recommended bookies to have an account with.

The Breakdown

Bonuses & Promotions
Ease of Use
In-play Betting
Live Streaming

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